Consumer Behavior (7th Edition)
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Language: English
Published by Pearson Education, 1999
- Hardcover
- Used
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Seller Inventory # 20J13_10_0130841293
- Title
- Consumer Behavior (7th Edition)
- Author
- Leon Schiffman
- Publisher
- Pearson Education
- Publication year
- 1999
- Condition
- fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0130841293
- ISBN 13
- 9780130841292
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
"Synopsis" may belong to another edition of this title.
From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
"About the title" may belong to another edition of this title.
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