Consumer Behavior: Building Marketing Strategy 11th Edition

Hawkins

ISBN 10: 0073381101 / ISBN 13: 9780073381107

Published by McGraw-Hill College, USA, 2009

About this Item

Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381101. ISBN/EAN: 9780073381107. Pictures of this item not already displayed here available upon request. Inventory No: 1561036164.

Seller Inventory # 1561036164

Bibliographic Details

• Title: Consumer Behavior: Building Marketing Strategy 11th Edition
• Publisher: McGraw-Hill College, USA
• Publication Date: 2009
• Language: English
• ISBN 10: 0073381101
• ISBN 13: 9780073381107
• Binding: Hardcover
• Edition: 11th Edition.
• Condition: Good
• Seller catalogs:
  • Education

About this title

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.