Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A; Hawkins, Delbert; Best, Roger; Coney, Kenneth

ISBN 10: 0072865490 / ISBN 13: 9780072865493

Published by McGraw-Hill/Irwin, 2003

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.0072865490.VG

Bibliographic Details

• Title: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2003
• Language: English
• ISBN 10: 0072865490
• ISBN 13: 9780072865493
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.