Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A; Hawkins, Delbert; Best, Roger; Coney, Kenneth

ISBN 10: 0072865490 / ISBN 13: 9780072865493

Published by McGraw-Hill/Irwin, 2003

About this Item

Fast Free Shipping â Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy!

Seller Inventory # GWV.0072865490.LN

Bibliographic Details

• Title: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2003
• Language: English
• ISBN 10: 0072865490
• ISBN 13: 9780072865493
• Binding: Hardcover
• Condition: like_new

About this title

Synopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.