Consumer Behavior: Building Marketing Strategy
Hawkins,Delbert; Mothersbaugh,David; Best,Roger
125 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin, 2009
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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- Title
- Consumer Behavior: Building Marketing Strategy
- Author
- Hawkins,Delbert; Mothersbaugh,David; Best,Roger
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2009
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0073381101
- ISBN 13
- 9780073381107
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"Synopsis" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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