Consumer Behavior: Buying, Having, and Being (4th Edition)

Solomon, Michael R.

ISBN 10: 0137957254 / ISBN 13: 9780137957255

Published by Pearson College Div (edition Subsequent), 1998

About this Item

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Bibliographic Details

• Title: Consumer Behavior: Buying, Having, and Being (4th Edition)
• Publisher: Pearson College Div (edition Subsequent)
• Publication Date: 1998
• Language: English
• ISBN 10: 0137957254
• ISBN 13: 9780137957255
• Binding: Hardcover
• Edition: Subsequent.
• Condition: Good

About this title

Synopsis

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

From the Back Cover

This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.