Consumer Behavior: Concepts and Applications (McGraw-Hill series in marketing)

Della Bitta, Albert J., Loudon, David

ISBN 10: 0070387648 / ISBN 13: 9780070387645

Published by McGraw-Hill Inc.,US, 1988

About this Item

minor wear due to age Satisfaction 100% guaranteed.

Seller Inventory # mon0002462062

Bibliographic Details

• Title: Consumer Behavior: Concepts and Applications (McGraw-Hill series in marketing)
• Publisher: McGraw-Hill Inc.,US
• Publication Date: 1988
• Language: English
• ISBN 10: 0070387648
• ISBN 13: 9780070387645
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.