Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Hawkins, Delbert; Mothersbaugh, David

ISBN 10: 0077294106 / ISBN 13: 9780077294106

Published by McGraw-Hill/Irwin, 2009

About this Item

There may be stickers, sticker residue, or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer!

Seller Inventory # 56JR8Z0007DJ_ns

Bibliographic Details

• Title: Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2009
• Language: English
• ISBN 10: 0077294106
• ISBN 13: 9780077294106
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.