Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Hawkins, Delbert; Mothersbaugh, David

ISBN 10: 0077294106 / ISBN 13: 9780077294106

Published by McGraw-Hill/Irwin, 2009

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.0077294106.G

Bibliographic Details

• Title: Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2009
• Language: English
• ISBN 10: 0077294106
• ISBN 13: 9780077294106
• Binding: Hardcover
• Condition: good

About this title

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.