Consumer Behavior with DDB Needham Data Disk
Mothersbaugh, David L., Best, Roger J., Hawkins, Delbert I.
ISBN 10: 0073261548 ISBN 13: 9780073261546
Published by McGraw-Hill Higher Education, 2006
Used
Hardcover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP73781818
Synopsis:
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Bibliographic Details
Title: Consumer Behavior with DDB Needham Data Disk
Publisher: McGraw-Hill Higher Education
Publication Date: 2006
Binding: Hardcover
Condition: Good
Edition: 10 Edition.