Consumer Behavior
Language: English
Published by South-Western College Pub, 2005
- Hardcover
- Used

Hardcover
Condition: Used - Fair
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- Title
- Consumer Behavior
- Author
- Engel, James F.,Miniard, Paul W.,Blackwell, Roger D.
- Publisher
- South-Western College Pub
- Publication year
- 2005
- Condition
- Acceptable
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0324271972
- ISBN 13
- 9780324271973
(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
"Synopsis" may belong to another edition of this title.
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