Consumer Behavior And Marketing Strategy (European)
Language: English
Published by McGraw-Hill Education - Europe, 1999
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Seller Inventory # 00098855200
- Title
- Consumer Behavior And Marketing Strategy (European)
- Author
- Klaus Grunert
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 1999
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 025622529X
- ISBN 13
- 9780256225297
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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