Consumer Behavior and Marketing Strategy
78 ratings by Goodreads
Language: English
Published by The McGraw-Hill Company, 1999
- Softcover
- Used
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Softcover
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pp. 526 European Edition.
Seller Inventory # 263161334
- Title
- Consumer Behavior and Marketing Strategy
- Author
- Klaus Grunert
- Publisher
- The McGraw-Hill Company
- Publication year
- 1999
- Condition
- Used
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 025622529X
- ISBN 13
- 9780256225297
"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
"Synopsis" may belong to another edition of this title.
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About the title" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
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