Consumer Behavior and Marketing Strategy
Olson, Jerry C., Peter, J. Paul
ISBN 10: 0256261903 ISBN 13: 9780256261905
Published by McGraw-Hill Higher Education, 1998
Used
Hardcover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since August 3, 2006
This specific item is no longer available.
About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3160942-6
Synopsis:
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
About the Author: J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior and Marketing Strategy
Publisher: McGraw-Hill Higher Education
Publication Date: 1998
Binding: Hardcover
Condition: Good
Edition: 5th or later Edition
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior and Marketing Strategy
Published by
Irwin Professional Publishing, 1999
ISBN 10: 0256261903
ISBN 13: 9780256261905
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-772
Buy Used
US$ 7.88
US$ 24.18 shipping
Ships from France to U.S.A.
Ships from France to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior and Marketing Strategy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0256261903I3N00
Stock Image
Consumer Behavior and Marketing Strategy
Seller: YESIBOOKSTORE, MIAMI, FL, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: As New. Seller Inventory # 0256261903-VB
Stock Image
Consumer Behavior and Marketing Strategy
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: new. Seller Inventory # 34H92_35_0256261903