Consumer Behavior and Marketing Strategy. This item is unavailable.
78 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin, 1998
- Hardcover
- Used
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Hardcover
Condition: Used - Good
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Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0256261903I3N00
- Title
- Consumer Behavior and Marketing Strategy
- Author
- J. Paul Peter; Jerry Olson
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 1998
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0256261903
- ISBN 13
- 9780256261905
- Edition
- 5th or later Edition
- Item weight
- 2.85 pounds
No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
"Synopsis" may belong to another edition of this title.
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About the title" may belong to another edition of this title.