Consumer Behavior and Marketing Strategy

Peter, J. Paul; Olson, Jerry

ISBN 10: 0256261903 / ISBN 13: 9780256261905

Published by McGraw-Hill/Irwin (edition 5), 1998

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0256261903-7-1

Bibliographic Details

• Title: Consumer Behavior and Marketing Strategy
• Publisher: McGraw-Hill/Irwin (edition 5)
• Publication Date: 1998
• Language: English
• ISBN 10: 0256261903
• ISBN 13: 9780256261905
• Binding: Hardcover
• Edition: 5.
• Condition: Fair

About this title

Synopsis

No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.