Consumer Behavior-Theory. Cases and Practice(Chinese Edition)

ZHOU BIN

Language: Chinese

Published by Peking University Press, 2021

730132183X / 9787301321836

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Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 355 Publisher: Peking University Press This book builds a consumer behavior disciplinary system based on the thinking of the behaviorist school to reduce the empty and obscure psychological concepts.?The content structure is conceived based on the three types of influencing factors: consumer internal factors. external environmental factors. and marketing factors (such as commodities. promotions. etc.) and the process of consumer purchase.

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Title
Consumer Behavior-Theory. Cases and Practice(Chinese Edition)
Author
ZHOU BIN
Publisher
Peking University Press
Publication year
2021
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
730132183X
ISBN 13
9787301321836

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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