Consumer Behaviour and Marketing Strategy

J. P. Peter, Jerry C. Olson, Klaus G. Grunert

ISBN 10: 025622529X / ISBN 13: 9780256225297

Published by Mcgraw-Hill Higher Education, 1999

About this Item

Broschiert Sehr guter Zustand, ohne Namenseintrag, J. P. Peter, Jerry C. Olson, Klaus G. Grunert Zustand: 2, Sehr gut - gebraucht, Broschiert Mcgraw-Hill Higher Education , 1999 , Consumer Behaviour and Marketing Strategy, J. P. Peter, Jerry C. Olson, Klaus G. Grunert.

Seller Inventory # BU326449

Bibliographic Details

• Title: Consumer Behaviour and Marketing Strategy
• Publisher: Mcgraw-Hill Higher Education
• Publication Date: 1999
• Language: English
• ISBN 10: 025622529X
• ISBN 13: 9780256225297
• Binding: Soft cover
• Condition: Sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.