Title: The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications (Routledge Library Editions: Consumer Behaviour)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138838195
ISBN 13: 9781138838192
Binding: Hardcover
Condition: Like New
Book Type: book

About this title

Synopsis

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

About the Author

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

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