Consumer Profiles
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 4 of 6 - Routledge Library Editions: Consumer Behaviour
- Hardcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
US$ 289.81
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pp. 202.
Seller Inventory # 1898213069
- Title
- Consumer Profiles
- Author
- Gunter Barrie Furnham Adrian
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138832456
- ISBN 13
- 9781138832459
- Series
- Book 4 of 6: Routledge Library Editions: Consumer Behaviour
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
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Biblios
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