Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics (Routledge Library Editions: Consumer Behaviour)

Gunter, Barrie; Furnham, Adrian

ISBN 10: 1138832456 / ISBN 13: 9781138832459

Published by Routledge, 2014

About this Item

Seller Inventory # I-9781138832459

Bibliographic Details

• Title: Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics (Routledge Library Editions: Consumer Behaviour)
• Publisher: Routledge
• Publication Date: 2014
• Language: English
• ISBN 10: 1138832456
• ISBN 13: 9781138832459
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

About the Author

Barrie Gunter, Adrian Furnham