Consumer Research Methods in Food Science

Gomez-Corona, Carlos (Edited by)/ Rodrigues, Heber (Edited by)

ISBN 10: 1071629999 / ISBN 13: 9781071629994

Published by Humana, 2023

About this Item

484 pages. 10.00x7.01x1.34 inches. In Stock.

Seller Inventory # x-1071629999

Bibliographic Details

• Title: Consumer Research Methods in Food Science
• Publisher: Humana
• Publication Date: 2023
• Language: English
• ISBN 10: 1071629999
• ISBN 13: 9781071629994
• Binding: Hardcover
• Condition: Brand New
• Weight: 1.05 kilograms

About this title

Synopsis

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.