Consumer Research Methods in Food Science

Heber Rodrigues

ISBN 10: 1071629999 / ISBN 13: 9781071629994

Published by Springer US, Springer US Apr 2023, 2023

About this Item

Neuware -This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 484 pp. Englisch.

Seller Inventory # 9781071629994

Bibliographic Details

• Title: Consumer Research Methods in Food Science
• Publisher: Springer US, Springer US Apr 2023
• Publication Date: 2023
• Language: English
• ISBN 10: 1071629999
• ISBN 13: 9781071629994
• Binding: Buch
• Condition: Neu
• Dimensions: 260W x 183H x 32D millimeters 260 millimeters width by 183 millimeters height by 32 millimeters depth
• Weight: 1099 grams

About this title

Synopsis

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.