Title: Consumer Research: Postcards From the Edge (Routledge Consumer Research Series)
Publisher: Routledge
Publication Date: 1997
Language: English
ISBN 10: 0415173175
ISBN 13: 9780415173179
Binding: Soft cover
Condition: New

About this title

Synopsis

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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Stpehn Brown, Darach Turley

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