Contemporary Visual Merchandising And Environmental Design

Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy.  Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including:  point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.

The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.

Features of the revision include:

• Three completely new chapters
• Chapter 10: Energizing the Specialty Boutique
• Chapter 12: Graphics in Today's Retail Environment
• Chapter 15: Creating an Overall Design Concept From Inception to Conclusion
• A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers
• Sixteen pages of full-color that excitingly depict the works of masters in the field
• A host of Profiles throughout the text that represent various retail organizations that have distinguished themselves through visual presentation
• An In The News segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals
• Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems
• Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book

Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.