The Content Analysis Guidebook

Neuendorf, Kimberly A.

ISBN 10: 0761919775 / ISBN 13: 9780761919773

Published by Sage Pubns, 2001

About this Item

320 pages. 10.25x7.25x0.75 inches. In Stock.

Seller Inventory # x-0761919775

Bibliographic Details

• Title: The Content Analysis Guidebook
• Publisher: Sage Pubns
• Publication Date: 2001
• Language: English
• ISBN 10: 0761919775
• ISBN 13: 9780761919773
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.73 kilograms

About this title

Synopsis

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

• Numerous examples from across the social sciences
• Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
• Pedagogical tools in an easy to understand format 

About the Author

 Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.