Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Language: English
Published by Wiley, 2012
- Softcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
Condition: Used - Very good
US$ 2.26
Quantity: 3 available
Add to basketItem description from seller
A bright, square, and overall a nice copy.
Seller Inventory # BOS-C-03c-02131
- Title
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- Author
- Handley, Ann, Chapman, C.C.
- Publisher
- Wiley
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118232607
- ISBN 13
- 9781118232606
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online―and using them to establish credibility and build a loyal customer base.
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Understand why you are generating content―getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
- Boost your online presence and engage with customers and prospects like never before with Content Rules.
"Synopsis" may belong to another edition of this title.
About the Author
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.
C.C. Chapman
is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.
"About the title" may belong to another edition of this title.
More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.99 |
Payment methods
Store description
More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, café, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.
Seller's business information
More Than Words
376 Moody Street
Waltham, MA U.S.A. 02453
Terms of sale
We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿re dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn¿t arrived, you¿re eligible for a refund within 30 days of the estimated delivery date. If you¿ve changed your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us and we¿ll respond within 2 business days.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.