FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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We are a division of Goodwill Industries of the Columbia Willamette, headquartered in Portland, Oregon, U.S.A. When you buy from Goodwill Books not only will you feel happy about the money you save, you'll feel good knowing your purchase helps Goodwill provide vocational opportunities to people with barriers to employment. For more information please visit our website: www.goodwillbooks.com

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Goodwill Books
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Goodwill Books
2920 SE Century Blvd
Hillsboro, OR 97123
gicwbook@gicw.org

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