Content Strategy for the Web, 2nd Edition
Halvorson, Kristina; Rach, Melissa
Language: English
Published by New Riders, 2012
- Softcover
- Used
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Very good
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- Title
- Content Strategy for the Web, 2nd Edition
- Author
- Halvorson, Kristina; Rach, Melissa
- Publisher
- New Riders
- Publication year
- 2012
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321808304
- ISBN 13
- 9780321808301
- Edition
- 2nd Edition
- Series
- Book 69 of 141: Voices That Matter
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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