Content Strategy for the Web, 2nd Edition
Halvorson, Kristina; Rach, Melissa
Language: English
Published by New Riders (edition 2), 2012
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Fair
US$ 5.37
Quantity: 1 available
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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 0321808304-7-1
- Title
- Content Strategy for the Web, 2nd Edition
- Author
- Halvorson, Kristina; Rach, Melissa
- Publisher
- New Riders (edition 2)
- Publication year
- 2012
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0321808304
- ISBN 13
- 9780321808301
- Edition
- 2.
- Series
- Book 69 of 141: Voices That Matter
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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BooksRun
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