Content Strategy for the Web, 2nd Edition

Rach, Melissa,Halvorson, Kristina

ISBN 10: 0321808304 / ISBN 13: 9780321808301

Published by New Riders, 2012

About this Item

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Bibliographic Details

• Title: Content Strategy for the Web, 2nd Edition
• Publisher: New Riders
• Publication Date: 2012
• Language: English
• ISBN 10: 0321808304
• ISBN 13: 9780321808301
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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