Content Strategy for the Web

Rach, Melissa, Halvorson, Kristina

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ISBN 10: 0321808304 ISBN 13: 9780321808301

Published by Pearson Education, 2012

Language: English

Condition: Used - Good Soft cover

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Bibliographic Details

Title

Content Strategy for the Web

Publisher

Pearson Education

Publication Date

2012

Language

English

ISBN 10

0321808304

ISBN 13

9780321808301

Binding

Soft cover

Edition

2 Edition.

Condition

Good

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Synopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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