Copy Paste: How Advertising Recycles Ideas

Joe la Pompe

ISBN 10: 3899556909 / ISBN 13: 9783899556902

Published by gestalten, 2016

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR010406334

Synopsis:

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

About the Author: For nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world’s best known "copycat hunter". The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.

Bibliographic Details

Title: Copy Paste: How Advertising Recycles Ideas
Publisher: gestalten
Publication Date: 2016
Binding: Paperback
Condition: Very Good