Copy Paste | How Advertising Recycles Ideas. This item is unavailable.
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Language: English
Published by Die Gestalten Verlag GmbH & Co.KG, 2016
- Hardcover
- New
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Hardcover
Condition: New
US$ 42.03
Item description from seller
Copy Paste | How Advertising Recycles Ideas | Joe la Pompe | Buch | 224 S. | Englisch | 2016 | Die Gestalten Verlag GmbH & [.] | EAN 9783899556902 | Verantwortliche Person für die EU: Die Gestalten Verlag GmbH & Co. KG, Mariannenstr. 9/10, 10999 Berlin, hello[at]gestalten[dot]com | Anbieter: preigu.
Seller Inventory # 103748205
- Title
- Copy Paste | How Advertising Recycles Ideas
- Author
- Joe la Pompe
- Publisher
- Die Gestalten Verlag GmbH & Co.KG
- Publication year
- 2016
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3899556909
- ISBN 13
- 9783899556902
- Item weight
- 1,421 grams
- Dimensions
- 306 x 237 x 23 mm
- Seller catalogs
- Bücher
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad―au contraire. They have been presented at major industry conferences and some have even won awards―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
"Synopsis" may belong to another edition of this title.
About the Author
For nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world’s best known "copycat hunter". The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.
"About the title" may belong to another edition of this title.
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