Corporate Information Strategy and Management: Text and Cases

Lynda M Applegate , Robert D. Austin , F. Warren McFarlan

ISBN 10: 0072456728 / ISBN 13: 9780072456721

Published by McGraw-Hill Higher Education, 2002

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Bibliographic Details

• Title: Corporate Information Strategy and Management: Text and Cases
• Publisher: McGraw-Hill Higher Education
• Publication Date: 2002
• Language: English
• ISBN 10: 0072456728
• ISBN 13: 9780072456721
• Binding: Hardcover
• Condition: New
• Seller catalogs:
  • MANAGEMENT

About this title

Synopsis

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.