Corporate Information Strategy and Management: Text and Cases

Applegate, Lynda M

ISBN 10: 0072456728 / ISBN 13: 9780072456721

Published by McGraw-Hill/Irwin, 2002

About this Item

Seller Inventory # 01KWMQKEJDVVS1Z

Bibliographic Details

• Title: Corporate Information Strategy and Management: Text and Cases
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2002
• Language: English
• ISBN 10: 0072456728
• ISBN 13: 9780072456721
• Binding: hardcover
• Condition: Good
• Dimensions: 3.2W x 17.8H x 22.9D centimeters 3.2 centimeters width by 17.8 centimeters height by 22.9 centimeters depth

About this title

Synopsis

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About the Authors

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.