Corporate Information Strategy and Management: Text and Cases
Applegate, Lynda M; Austin, Robert D.; McFarlan, F. Warren; Applegate, Lynda; Austin, Robert
39 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin (edition 6), 2002
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The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Seller Inventory # 0072456728-7-1-13
- Title
- Corporate Information Strategy and Management: Text and Cases
- Author
- Applegate, Lynda M; Austin, Robert D.; McFarlan, F. Warren; Applegate, Lynda; Austin, Robert
- Publisher
- McGraw-Hill/Irwin (edition 6)
- Publication year
- 2002
- Condition
- Fair
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072456728
- ISBN 13
- 9780072456721
- Edition
- 6.
Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
"Synopsis" may belong to another edition of this title.
About the Author
Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
Warren McFarlan is the Albert H. Gordon Professor of Business Administration Harvard Business School.
"About the title" may belong to another edition of this title.
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