Corporate Strategy: Resources and The Scope of The Firm
Collis, David; Montgomery, Cynthia
ISBN 10: 0256178941 ISBN 13: 9780256178944
Published by McGraw-Hill/Irwin, 1997
Used
Hardcover
From
Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since December 19, 2022
This specific item is no longer available.
About this Item
Description:
Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0256178941.A
Synopsis:
CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
About the Author: David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management: Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Corporate Strategy: Resources and The Scope ...
Publisher: McGraw-Hill/Irwin
Publication Date: 1997
Binding: Hardcover
Condition: acceptable