Title: Craft a Creative Business: Making & Marketing a Successful Creative Business
Publisher: Search Press(UK)
Publication Date: 2015
Language: English
ISBN 10: 1782210520
ISBN 13: 9781782210528
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.3 pounds

About this title

Synopsis

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.

About the Author

Fiona Pullen is the founder of The Sewing Directory, the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and regular competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on social media as well as over 75,000 monthly site visitors.

Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals.

"About this title" may belong to another edition of this title.

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