Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Jonathan M Cagan

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Language: English

Published by Pearson Education (US), 2001

0139696946 / 9780139696947

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.

Seller Inventory # CIN0139696946G

Title
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Author
Jonathan M Cagan
Publisher
Pearson Education (US)
Publication year
2001
Condition
Good
Binding
Hardback
Language
English
ISBN 10
0139696946
ISBN 13
9780139696947

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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