Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Jackie Huba is the coauthor of two books on customer loyalty: Citizen Marketers: When People are the Message which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Jackie's first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. ;Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world. Her upcoming book, Monster Business: Loyalty Lessons from Lady Gaga will be released Spring 2012.