Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Phillips, Peter L.

ISBN 10: 1581159145 / ISBN 13: 9781581159141

Published by Allworth, 2012

About this Item

Used may have minimal highlights, annotations, creases, curled corners, writing on some pages, discoloration, dust from shelves, may need batteries.

Seller Inventory # MGV.1581159145.G

Bibliographic Details

• Title: Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
• Publisher: Allworth
• Publication Date: 2012
• Language: English
• ISBN 10: 1581159145
• ISBN 13: 9781581159141
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

About the Author

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.