Creating a Winning E-Business

H. Albert Napier, Stuart Wagner et Ollie Rivers

ISBN 10: 0619217421 / ISBN 13: 9780619217426

Published by Course Technology Inc, 2006

About this Item

Ancien livre de bibliothèque. Traces de pliures sur la couverture. Couverture légèrement déchirée. Pages cornées. Couverture différente. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Slightly torn cover. Dog-eared pages. Different cover. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

• Title: Creating a Winning E-Business
• Publisher: Course Technology Inc
• Publication Date: 2006
• Language: English
• ISBN 10: 0619217421
• ISBN 13: 9780619217426
• Binding: Softcover
• Edition: 2nd Edition
• Condition: Bon

About this title

Synopsis

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

About the Authors

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.