The Creative Nudge: Simple Steps to Help You Think Differently

Mahoney, Mick; Chesters, Kevin

ISBN 10: 1786279002 / ISBN 13: 9781786279002

Published by Laurence King Publishing, 2021

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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Bibliographic Details

• Title: The Creative Nudge: Simple Steps to Help You Think Differently
• Publisher: Laurence King Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 1786279002
• ISBN 13: 9781786279002
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

About the Author

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.