Synopsis
"It's the first book written in collaboration with credit card processing and business experts from across the country," says Bill Pirtle, C3ET president and guest "Street Smarts" columnist for the Green Sheet from April of 2011 through March of 2012. "The book is expected to standardize training for sales agents and ISOs (independent sales organizations). It will fill a niche that has been lacking." In his Foreword, Daniel Neistadt says "Credit Card Processing for Sales Agents and the accompanying study guide will help the sales agents and ISOs to generate more profit while helping them better understand the industry. These are exciting times." The book's contributors represent the entire breadth of the industry, from CEOs (two of whom are founders of what is now known as the Electronic Transactions Association [ETA]), sales trainers, and executives to value-added resellers, attorneys, media experts, and business consultants. Expertise on sales topics is contributed by New York Times best-selling author, Brian Tracy, and on cold calling by international expert, Greg Grimer. A total of 39 authors and 44 chapters in all bring comprehensive training to agents and ISOs alike. Over 600 information-packed pages deliver industry expertise on topics such as sales techniques, POS systems, terminals, contracts, ethics, and more. The sections are Introduction; MLS Development; Finding Prospects, Selling Process; Terminals & Gateways; Value-Added Products; and ISO Topics. Chapters include Basic Concepts; Legal Strategy for the MLS; Information is Power; Ethics & Value; Navigating Interchange; Associations, Prospecting; Phone Sales; Check 21 & ACH Processing, and Gift Cards.
Review
Ed McKinley, editor at ISO&Agent Magazine called Credit Card Processing for Sales Agents "...a trove of valuable information on the acquiring business" and "...parts of the book are inspiring. In certain passages the authors make the reader see the strength of character that underlies successful selling careers."Ed ends the review with..."You can expect to see the book's influence in future issues of ISO&Agent and ISO&Agent Weekly."Ed's "Editor's Letter" is on page 6 of the January/February 2013 edition of ISO&Agent print edition
Integrity Payment Systems proudly endorses payments expert, Bill Pirtle, and his book, Credit Card Processing for Sales Agents. Integrity believes this book is a vital read for sales agents and payments professionals to effectively serve all needs of the merchant.
Integrity understands the importance of having knowledgeable sales agents on staff and is committed to helping sales partners succeed. Credit Card Processing for Sales Agents is a key part of the education of any bankcard professional, which confirms why Integrity extends their full support of this book as well as Pirtle.
"About this title" may belong to another edition of this title.
