Cross Cultural Consumer Behavior in an Emerging Economy

Singh, Devinder Pal; Sharma, Manoj Kumar

ISBN 10: 3639718593 ISBN 13: 9783639718591

Published by Scholars' Press, 2014

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Cross Cultural Consumer Behavior in an Emerging Economy

Publisher

Scholars' Press

Publication Date

2014

Language

English

ISBN 10

3639718593

ISBN 13

9783639718591

Binding

Soft cover

Condition

New

Seller catalogs

About this title

Synopsis

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

About the Author

Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.

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