The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Language: English
Published by Routledge, 2000, 2000
Series: Book 1 of 1 - Routledge Corporate Communication Series
- Hardcover
- Used
Seller: Sutton Books, Norwich, VT, U.S.A.Sutton Books
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Hbk 252pp an unread copy excellent clean tight unmarked in sleeve-protected dj as new.
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- Title
- The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
- Author
- GRONSTEDT, Anders
- Publisher
- Routledge, 2000
- Publication year
- 2000
- Condition
- as new
- Dust jacket
- as new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415921996
- ISBN 13
- 9780415921992
- Series
- Book 1 of 1: Routledge Corporate Communication Series
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
"Synopsis" may belong to another edition of this title.
About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
"About the title" may belong to another edition of this title.
Sutton Books
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