Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications

Gronstedt, Anders

ISBN 10: 0415921996 / ISBN 13: 9780415921992

Published by Routledge, 2000

About this Item

Seller Inventory # 455720-n

Bibliographic Details

• Title: Customer Century : Lessons from World Class Companies in Integrated Marketing and Communications
• Publisher: Routledge
• Publication Date: 2000
• Language: English
• ISBN 10: 0415921996
• ISBN 13: 9780415921992
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

About the Author

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.