The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Language: English
Published by Routledge, 2000
Series: Book 1 of 1 - Routledge Corporate Communication Series
- Hardcover
- New
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
AbeBooks seller since April 23, 2015
Condition: New
US$ 21.92
Quantity: 1 available
Add to basketSeller Inventory # BCV.0415921996.N
- Title
- The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
- Author
- Gronstedt, Anders
- Publisher
- Routledge
- Publication year
- 2000
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415921996
- ISBN 13
- 9780415921992
- Series
- Book 1 of 1: Routledge Corporate Communication Series
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
"Synopsis" may belong to another edition of this title.
About the Author
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
"About the title" may belong to another edition of this title.
Solr Books
Lincolnwood, IL, U.S.A.
AbeBooks seller since April 23, 2015
Shipping rates within U.S.A.
| Item | 2 to 12 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 7.98 | US$ 18.99 |
Payment methods
Store description
Welcome to the Solr Books & Books4Cause AbeBooks page! We are a social venture dedicated to supporting social causes, education, and community through a business model. Books4Cause doesn’t raise funds or rely on government grants. All of our funding comes from selling a portion of used books donated to us. Our main goal is to recirculate books back into the hands of people who will read and treasure them. We support both local and global initiatives. Through partnering with the African Library Project, we have built over 120 libraries in nursery schools, elementary schools, high schools, and universities across 18 countries in Africa. Our pop-up free library program in Chicago distributes free books in under-served neighborhoods throughout the city, giving necessary resources to children, adults, and families who otherwise may not have been able to access them. For more information on what we do, or how you can help, go to books4cause.com…
Specialty
all kinds of booksTerms of sale
We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a
book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.