One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior

Lowenstein, Michael

ISBN 10: 0324301294 / ISBN 13: 9780324301298

Published by Cengage Learning, 2005

About this Item

This books is in Very good condition. There may be a few flaws like shelf wear and some light wear.

Seller Inventory # BCV.0324301294.VG

Bibliographic Details

• Title: One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
• Publisher: Cengage Learning
• Publication Date: 2005
• Language: English
• ISBN 10: 0324301294
• ISBN 13: 9780324301298
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. Specifically, what information should a marketer gather from and about customers, and how to manage it, how to share it, how to apply it, customer by customer and situation by situation?

About the Author

Michael Lowenstein, CMC, is Senior Vice President, Customer Management Center of Excellence, NOP World (www.nopworld.com). With over thirty years¿ management and consulting experience in customer and staff loyalty research, CRM, loyalty program development, customer win-back, service and channel quality, customer-driven corporate culture, HRD, and strategic marketing and planning to draw on, Lowenstein is an active international keynoter and speaker, workshop facilitator, and trainer, and he is a regular featured contributor to two customer loyalty newsletters. He also provides expert customer loyalty resource commentary to several professional CRM, marketing, customer service and HRD sites on the Internet.